From my early days in graphic & digital design, I developed a sharp eye for detail and a strong understanding of design’s core principles. This foundation allowed me to seamlessly transition into UI/UX design, adapting with every technological shift.

This evolution, combined with my experience working across different industries and continents, has given me valuable insights into varied user behaviours, cultural nuances, and diverse business needs.

This unique blend of visual aesthetics, strategic thinking, and global adaptability is what I bring to the table. As a Lead Experience Designer at AKQA New Zealand, I’m shaping digital experiences that are not only beautifully crafted and intuitive, but also scalable and highly functional, helping businesses achieve true digital transformation.